In the age of Millennials, the Mobile Revolution, and technology, everything must adapt. How do gardens adapt an experience that won’t take away from their garden but allow engagement for this new age? In this workshop GrowIt! and Scott Stewart with the Lurie Garden will be discussing the benefits of a beacon experience. Gardens will have the ability to strategize as a group and learn how to use beacon technology in their garden to help increase engagement, deliver targeted messaging, and collect visitor data.
Workshop attendees will leave with a better knowledge of beacon technology as well as a strategy to further engage visitors in the coming year. This strategy can be used within a garden’s own application or to start something exciting with GrowIt! By attending this workshop, a garden will be given a $500 credit should they want to pursue a GrowIt! digital experience.