American Public Garden Association Conference 2017
Hamilton & Niagara, Ontario
June 19-23, 2017
Pricing and Planning Continuing Education Programs
Event Type: 
Session
Track: 
Making Friends, Making Money
Date / Time: 
Tue June, 20 - 10:15am to 11:45am
Location: 
Webster B
Presenter: 
P. Laslett, Lewis Ginter Botanical Garden, Richmond, Virginia; M. Ross, Longwood Gardens, Inc., Kennett Square, Pennsylvania; L. Vogel, Minnesota Landscape Arboretum, Chaska, Minnesota; G. Drake, VanDusen Botanical Garden, Vancouver, British Columbia, Canada; S. Hall, Royal Botanical Gardens, Hamilton, Ontario, Canada; D. Himmelman, Mt. Cuba Center, Hockessin, Delaware

Continuing education staff are often charged with increasing audience reach while simultaneously generating revenue for their institution. Achieving these seemingly opposed goals requires a wide variety of approaches, including partnerships, creative thinking, and cross-departmental teamwork. In a fast-paced round robin of case studies, continuing education professionals will focus on pricing strategies, mission alignment, revenue generating models, and added value. The panelists will then join small groups of participants to discuss ways to enhance existing educational programs at their gardens. Attendees will leave with a host of methods with which to align programming with institutional revenue goals, student needs, and, of course, educational objectives.