American Public Garden Association Conference 2017
Hamilton & Niagara, Ontario
June 19-23, 2017
Millennials Engaging Millennials Through Social Media Marketing
Event Type: 
Making Friends, Making Money
Date / Time: 
Wed June, 21 - 3:00pm to 4:00pm
Albion B
E. Barton, Longwood Gardens, Inc., Kennett Square, Pennsylvania; X. Boston, Blue Grey, Florence, South Carolina

Social media is an important element of marketing to Millennials. However, some public gardens lack a strategic social media plan and those with a plan may lack confidence in its efficacy. How can public gardens tailor social media strategies to engage a Millennial audience? What is the current research on Millennials and social media? How can gardens develop and enhance their social media? Join two Millennials as they discuss research results, explore social media development, and demonstrate real time Millennial engagement. In this interactive session you will learn how to promote your event using a Facebook livestream and produce a video recap for continued engagement.