Many non-profit organizations use Google AdWords Grants for advertising (Google's grant program for non-profit marketing). However, some organizations are not seeing the full potential of what AdWords can do for them. Are you one of the organizations that set up AdWords and never looked back? With some oversight, direction, and adjustments, gardens can see a greater return from AdWords. In this session, we'll discuss how Longwood Gardens was able to use Google AdWords to cost effectively expand their reach and increase attendance to the gardens. We'll cover best practices to get the most out of your Google Grant.