American Public Garden Association Conference 2017
Hamilton & Niagara, Ontario
June 19-23, 2017
Feet First, Bottom Up: A Case Study of Pokémon GO and the Use of Social Media
Event Type: 
Making Friends, Making Money
Date / Time: 
Thu June, 22 - 10:00am to 10:30am
Albion B
A. Nakashima, South Coast Botanic Garden Foundation, Palos Verdes Peninsula, California

In the digital age, some institutions are wary of technology and its perceived threat to time outdoors. Yet, South Coast Botanic Garden (SCBG) sees technology and the outdoors as mutually beneficial concepts. By formalizing social media efforts SCBG saw modernization reverberate through the company including a vital ability to capture data, form an intimate look at the community, and react accordingly. Last summer, SCBG was well-equipped to respond quickly to one of the most rampant technological trends of the decade: Pokémon GO. SCBG adopted a boldly efficient collaboration from the bottom up to respond to the trend and the results were a resounding success! Come explore an organization’s ability to gather data, cultivate their own unique personality, and meet the diverse needs of their community through social media.